HBO MAX:
THE PENGUIN

2024 • San Diego Comic Con
Creative Lead

For the premiere of HBO Max’s The Penguin at Comic Con, we brought Gotham to the sunny streets of San Diego. The Iceberg Descent was an invitation to step into the gangster’s world through a gritty, dark alley and rattling elevator ride through The Iceberg Club. From the rain-soaked streets to the ominous flicker of an abandoned TV storefront, each step pulled visitors deeper into the underworld of Gotham. The descent ended in a suspense-filled elevator ride, leaving guests right where we wanted them— in the depths of the Iceberg Club.

Creative Partner: BUCK