ASTON MARTIN Q
NEW YORK

2023 • New York City
Art Direction / Experience Design / Graphic Design

We launched a new chapter in Astin Martin’s 110-year legacy with a grand entrance in the heart of New York City. Tech blended seamlessly with ultra-luxury to immerse guests in a brand that has been innovating for over a century. The Sonic Runway, an immersive installation that captured the driving intensity of the brand, used a giant LED runway, street-wide surround sound and synced ring lights to give guests all the sensations of being inside the brand’s new F1 car in full flight. Guests also stepped into Aston Martin's world of performance with F1 simulators.